Google Analytics

Features

Features

☞ Track real-time data anywhere anytime if you have an internet connection

☞ See pageviews, average session duration, bounce rate and other important factors.

☞ Save data reports to your dashboard or download them to your computer in different forms like Excel, CSV, PDF, email.

☞ Custome reports based on different needs and have the reports emailed to you at scheduled times.

☞ Different data collection options across websites, apps, and other devices.

☞ Track, measure and report all the digital media campaigns

☞ Gives insights that helps to improve your website.

☞ Sign in with your Google account to use Google Analytics service.

Pros & Cons

Pros

☞ It's free

☞ Track users from different terminals, countries, regions

☞ Monitor multiple websites

☞ See real-time traffic

☞ Data report can be exported in Excel, CSV, PDF, email forms

Cons

☞ Not so friendly for beginners

☞ The data can be overwhelming sometimes

☞ Limited attention to marketing and advertising